5 Ways To Improve Sales and Marketing Alignment

5 Ways To Improve Sales and Marketing Alignment

Almost every business is familiar with the misalignment that can happen between sales and marketing teams. Research shows that   9 in 10 sales and marketing professionals say they are misaligned across strategy, content, process, and culture. 

Social Media Strategy for B2B Tech Startups

The year is 2022, and nearly everyone is online and uses the internet and social media daily. The good thing for you is that ...

What Does Sales Enablement Have to Do With Demand Generation?

Marketing and sales alignment is key to the success of your tech startup. 

B2B Tech Buyer Persona

Think about your current customers as your business partners. Who are the business partners bringing you the highest ...

Inbound Marketing vs Demand Generation: Key Differences

If you're having trouble keeping different marketing concepts straight, you're not alone. Many professionals use inbound ...

Create a Content Marketing Strategy in 7 Steps

If you’re reading this blog, you’re probably thinking about creating your very own content marketing strategy or revamping ...

Email Marketing Guide for B2B Tech Startups

B2B email marketing targets and sends email marketing campaigns to other businesses. Influencing businesses to make a buying ...

Demand vs. Lead Generation: What's the Difference?

A vast majority of Tech and SaaS B2B startups have little to no experience in marketing. Especially in the past several ...

What Are the Benefits of Demand Generation?

Demand generation is a method for creating awareness and interest in your products and services. It's a long-term process ...

Goal-Setting Techniques for SaaS companies

Growing your business is a long journey, and it requires aligning everyone behind a set of shared goals that everyone is ...