Our guide contains everything that you wanted to know about demand generation, all in one place! We made it to help you decide whether or not a demand generation strategy is right for your B2B SaaS company.

Brief summary of the guide:

• The difference between demand generation and lead generation.
• The key elements of demand generation.
• Your ICP and how to define it.
• Demand generation team and structure.
• Demand generation metrics.
• Advanced demand generation.
• The importance of buyer behavior.
• Hybrid attribution model.
• Marketing automation.

By the end of the guide, you will have the know-how needed to thrive with demand generation.