Demand Generation is a cross-department holistic approach that aligns multiple teams to work together towards the same goal.... generate more revenue.
It is a strategy where marketing, sales, and operations work together to create the necessity for B2B SaaS products with helpful content and engagement across multiple social networks and groups while making decisions based on collected insights.
Demand Capture is the process of providing an exceptional buying experience to your audience that was grown with your Demand Generation efforts, the moment when they become active buyers.
👉 Generate necessity for your B2B SaaS product
👉 Build brand awareness
👉 Increase Opportunity to Win ratio up to 30%
👉 Provide direction to marketing and sales efforts
👉 Reduce costs in the customer acquisition process
👉 Reduce customer turnover
👉 Increase revenue
In terms of the funnel, Demand Generation can be considered a TOFU activity, while Demand Capture is more MOFU and BOFU activities. We build tailored playbooks for B2B SaaS companies to generate and capture demand across multiple online and offline marketing channels.
We are your partner, not just another agency.