B2B Demand Generation Agency for SaaS Brands

Supporting B2B Tech and SaaS Brands in building a strong market position and sustainable marketing pipeline through targeted and scalable demand generation strategies.

What Is Demand Generation?

Demand Generation is a cross-department holistic approach that aligns multiple teams to work together towards the same goal.... generate more revenue.

It is a strategy where marketing, sales, and operations work together to create the necessity for B2B SaaS products with helpful content and engagement across multiple social networks and groups while making decisions based on collected insights. 

Demand Capture is the process of providing an exceptional buying experience to your audience that was grown with your Demand Generation efforts, the moment when they become active buyers.

Benefits of Demand Generation

Experience increased brand visibility, a continious flow of qualified leads, and accelerated
revenue growth through targeted marketing strategies.

Generate Necessity for Your B2B SaaS Product

Through strategic demand generation techniques, we create a compelling need for your B2B SaaS product in the market, driving increased demand and customer interest.


Build Brand Awareness

Our comprehensive marketing strategies focus on building strong brand awareness, positioning your B2B SaaS product as a trusted and preferred choice within your target market.


Increase Opportunity to Win Ratio Up to 30%

With our proven methodologies, we can help optimize your sales processes, increasing your Opportunity to Win ratio by up to 30%, ensuring a higher conversion rate and improved revenue potential.


Marketing and Sales Alignment

We provide clear guidance and direction to your marketing and sales teams, aligning their efforts with your business objectives and creating a cohesive strategy to drive growth.


Reduce Costs in the Customer Acquisition Process

By streamlining and optimizing your customer acquisition process, we can help you reduce costs associated with acquiring new customers, maximizing your return on investment.


Increase Revenue

By implementing effective demand generation and sales optimization strategies, we enable you to unlock new revenue streams and accelerate your business growth, driving increased profitability.

How Demand Generation and Demand Capture Work Together

When it comes to the funnel, Demand Generation falls under the (TOFU) category, while Demand Capture is more focused on the (MOFU) and (BOFU) activities. We build tailored programs for B2B tech and SaaS companies, enabling them to effectively generate and capture demand.


Leaving The Stage To Our Clients

A88Lab. helped us to become the de facto brand authority in Switzerland as well as ranking #1-3 on Google USA and UK - all within nine months. This speaks for itself!

Syntheticus-white logo


A88Lab. helped us to significantly boost our online presence, making our website more visible and improving our ad campaigns. Their expertise was crucial in helping us share our commitment to responsible AI governance more effectively. We highly recommend working with A88Lab. for anyone looking to elevate their digital strategy.



A88Lab. helped us achieve our revenue goals with razor-sharp tactics. From the beginning, we focused on gaining revenue and no never converting leads without any real intent. I highly recommend working with A88Lab.



With its expertise, A88Lab. covers a broad spectrum of services and is always prepared to go the extra mile. Their guiding principle is always the question of how to generate the greatest possible "impact/value for money" for us as a customer! We are grateful to have such a partner at our side.

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We are working with A88lab. for all of our digital marketing needs. As a company operating in a niche area, we were hesitant at first to work with an external marketing agency. However, thanks to the professional approach of A88Lab., our enrollment process was very professional and painless. We are looking forward to achieving great things together with them.

Aldo Lamberti, CEO @ Syntheticus
Laura Ferrari, Digital Marketing Manager @ Modulos
Simon Lehmann, CMO @ Acodis
Raffaele Lugli, Head of Marketing @ ROCKON Digital Evolution
Board of Management @ Threat Intelligence Company

NJAA - Not Just Another Agency

We are your partner, not just another agency.


Fast Onboarding

We save you time and $$$ spent on onboarding. Our team has expert knowledge of the SaaS ecosystem and the everyday challenges B2B SaaS companies encounter.


AI, ML, LLM, cyber-security, etc., is not rocket science to us. Besides that, we know how to address some of the most important SaaS KPIs like ARR, MRR, CLV, CAC etc.


We are committed to value, results, and long-lasting relationships. Our team doesn't hesitate to run the extra mile and help our clients meet their ambitious goals.


Our team has developed a revenue-driven mindset. We are committed to meaningful KPIs that directly impact the revenue pipeline.

Book a Free 45-min Consultation

The truth is that there is no magic formula for success.

However, our years of experience working with B2B SaaS and tech companies have equipped us with strong industry knowledge and valuable insights that we are happy to share with you.